In 2020 the founders of Sparta Mushrooms and Elm Street Gardens brought in new leadership – Chris Edwards. As the new Co-owner and Farm Manager, Chris introduced a streamlined vision for operations and unified the two businesses under a new name: Sparta Gardens.
Chris called us in to develop a new brand identity including a logo, social media campaigns, and a website makeover with domain redirects. Under our direction, Sparta Gardens’ Instagram following more than doubled from January to October 2021.
The next year Chris introduced Lion’s Mane mushroom supplements as his newest value add product. Chris brought our team in to design the product labels, packaging, and an online store that created nationwide availability for their newest product.